Custom Luthier BigCommerce Theme

Luthier

Custom Guitar Builder

Luthier Supplies

Guitar Setup and Repair

Builder parts catalogs, trade pricing and setup packages for luthiers

$999 Installed and configured

Somewhere along the way most luthiers start making their own bone nuts, saddles and bridge pins because the stock ones never fit right; a few years later other builders and repair techs are asking to buy them by the bag. BigCommerce handles that second business well, with custom fields for string spacing, radius and dimensions, faceted search across a few hundred SKUs and customer groups that give shops trade pricing. Foxco builds a custom luthier BigCommerce theme that puts your instruments up front and the parts right behind them, with setup packages players can buy outright and gift certificates for the musician who's hard to shop for. It's $999 installed on your BigCommerce store and configured, less than a master grade set of rosewood back and sides.

Guitars on the wall and your parts in other builders' shops.

Let's get to work.
Contact us today.

Built for Luthiers

  • 01Instrument pages with woods, scale length and neck specs
  • 02Parts catalog filtered by spacing, radius and dimensions
  • 03Trade pricing for builders and repair shops
  • 04Setup and fret work packages sold online
  • 05Bulk parts import from a spreadsheet
  • 06Gift certificates for setups and strings

Luthier theme questions

Will my store look like a generic template?

No. Foxco starts from its BigCommerce framework for luthiers and builds it out with your brand, your instruments, your parts and the pages players and builders look for.

How quickly can it launch?

Usually 7-10 days from the point we have your logo, photos and content. Rush jobs are accepted when bandwidth allows.

Can repair shops buy parts at trade prices?

Yes. We set up a trade customer group with its own BigCommerce price list, including quantity pricing on things like nut blanks and saddles. Application and approval rules through BigCommerce apps can be a custom project.

Can players pay for a setup or fret level online?

Yes. Setup, restring and fret work packages can be sold as products with options for instrument type, then dropped off or shipped in. Booking bench time through a BigCommerce app is available as a custom project. Your BigCommerce plan and any paid apps are billed by BigCommerce and the app makers, separate from the $999.

Those bags of hand-cut nuts and saddles tend to become a real line of business before anyone decides they should. The theme gives that line its own aisle without crowding out the instruments that made your name.

Instruments first

Finished guitars and current builds lead the homepage, each with custom fields for top and back woods, scale length, nut width, neck carve and finish. Players comparing two of your models can see the differences in a spec table instead of reading three paragraphs, which is how most of them like to shop once they've decided they want your work.

A parts catalog other builders trust

Nuts, saddles, pins, fret wire and tuner sets sit in categories with faceted search by string spacing, radius, material and dimensions. A repair tech chasing a 43mm bone nut for a 12-inch radius finds it in two clicks. Bulk imports keep a few hundred SKUs current without hand-editing each one when you add a new material.

Trade accounts and bench work

Foxco sets up a trade customer group so shops and fellow builders log in to their own price list with quantity breaks by the bag. Setup, fret level and restring packages sit on their own page with options for acoustic, electric and bass. Gift certificates cover the birthday shopper who only knows the guitar needs some love.

The bench other builders buy from.

Let's get to work.
Contact us today.

Let's build your Luthier website

Tell us about your business and we'll get your theme started.

[email protected] 602.888.1228