SEO AEO
Agency
We know traditional SEO and that most agencies haven't figured out AEO yet. Hint: you need to answer questions that your customers are asking.
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Ranking on Google used to be the whole game. Now half your customers are asking ChatGPT or Perplexity the question before they ever open a search bar -- and most agencies are still optimizing like it's 2015.
Foxco builds SEO and AEO (Answer Engine Optimization) together, from the same foundation -- technical SEO, site architecture, and schema that gets you ranked in traditional search, structured clearly enough that AI answer engines cite you directly instead of a competitor. One strategy, both channels, because the businesses winning right now aren't choosing between them.
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SEO AEO Deep Dive
Search changed faster than most agencies noticed. Traditional SEO still matters -- rankings, clicks, blue links -- but a growing share of buying decisions now start with a question typed into ChatGPT, Perplexity, or Google's AI Overviews, and most businesses have no strategy for showing up there at all. Foxco builds for both, because treating them as separate problems is exactly how you end up invisible in the channel that's growing.
At the foundation, that means real technical SEO: site architecture, internal linking, page speed, and schema markup built correctly the first time, not bolted on after launch. For existing sites, we regularly find structural problems nobody flagged -- broken canonical tags, duplicate content Google's been quietly ignoring, Core Web Vitals nobody's tracked since the site went live.
AEO is the newer half, and it rewards a different kind of clarity. Answer engines don't rank pages, they cite sources -- which means content has to be structured to be extracted and trusted, not just written to sound good. That's schema depth, clear factual statements, genuine expertise signals, and a site architecture that makes your best answer easy for an AI to find and easy to attribute back to you.
None of this happens in isolation from the platform it lives on. SEO and AEO built into WordPress looks different than built into Shopify or WooCommerce -- different constraints, different opportunities, and a platform choice that quietly limits your SEO ceiling is a decision you'll regret two years in, not two months in.
Running Google Ads alongside organic work? Paid and organic aren't competing budgets, they're the same competitive picture -- the keywords winning you traffic in one should be informing strategy in the other, not running as two disconnected efforts. Selling on Amazon? Amazon's own search algorithm rewards the same kind of structural clarity, just inside its own walls.
For businesses that need this connected to a broader strategy -- budget, channel priority, actual accountability -- that's exactly what Foxco Fractional CMO and Marketing Consulting provide. SEO and AEO are the foundation; those are what make sure the foundation is actually pointed at the right goal.
Most businesses losing visibility right now aren't losing it because of a Google update. They're losing it because half their potential customers stopped clicking blue links and started asking a chatbot instead, and nobody adjusted the strategy to match. Foxco builds for the search landscape that actually exists now, not the one from five years ago.