Custom Optician WooCommerce Theme
Frame holds, sunglasses and accessories sold online for opticians
Someone who falls for a tortoiseshell frame on their phone at lunch wants to know it'll still be on the wall Saturday. A small hold fee is usually all it takes to get them in the door. Foxco builds a custom optician WooCommerce theme with a frame catalog sorted by shape, size and brand, a reserve-to-try-on checkout that credits the fee toward the glasses and an online shop for sunglasses, cases, chains, cleaning kits and gift cards. Prescription lenses still get fitted in person, where they belong. The site runs on WordPress you own and it's $999 installed and configured.
Frames on hold and customers on the way.
Let's get to work.
Contact us for a free consult and analysis.
Built for Opticians
- 01Frame catalog with eye, bridge and temple sizes
- 02Reserve-to-try-on fee credited toward the purchase
- 03Sunglasses, readers and accessories that ship
- 04Gift cards for eyewear
- 05Vision plans page
- 06Face shape guide on frame pages
What's included for $999
$999 Installed and configured
- Custom WooCommerce theme built for your optician
- Installed on your hosting with WooCommerce set up
- Set up with your logo, colors and products or services
- Shop, cart and checkout configured
- Mobile-first pages that load fast
- A walkthrough so your team can edit it
Optician theme questions
Will my store be a generic eyewear template?
No. We design it around your frame lines and services and build a custom WooCommerce theme with your branding, catalog and pages.
How long does it take?
The theme takes 7-10 days once we have your logo, frame photos and product list. Rush jobs depend on our bandwidth.
Can customers order prescription glasses online?
Frame holds and non-prescription products are built in. Prescription ordering involves verification requirements and patient information, so it's a custom project set up with the right providers and we make no compliance claims about the theme.
Can I show which vision plans I accept?
Yes, a vision plans page and notes on each frame are built in. Checking a customer's benefits online or connecting to your practice management system is a custom integration.
Holding a frame is a small commitment that turns into a fitting appointment. It also gives an independent shop something the online glasses sellers can't match: a person who adjusts the temples before you walk out.
A frame wall that holds
Frames are listed with shape, eye size, bridge and temple measurements and color options, plus a note on the face shapes they suit. The reserve button takes a small fee and pulls that frame from the online listing so it isn't promised twice. Staff see each hold in the order screen and mark it fitted when the customer arrives.
Things that can ship
Non-prescription sunglasses, readers, cases, cords and cleaning kits sell like any other retail product, with shipping or pickup at the shop. Gift cards round out the holidays. Selling prescription eyeglasses or contacts online involves prescription verification rules, so that part is scoped as a custom project with the right providers.
Easy for your staff to run
Foxco is a Phoenix microagency and the team puts a combined 100 years of experience into a retail build like this one. We keep the store simple enough for your opticians to add new frames from the dashboard and any patient forms are set up with appropriate providers as custom work, with no compliance claims attached to the theme.
Fittings booked from a lunch break.
Let's get to work.
Contact us for a free consult and analysis.
Optician themes on other platforms
Let's build your Optician website
Tell us about your business and we'll get your theme started.