Custom Optician BigCommerce Theme
Frame filters by brand and fit, vendor imports and lens packages
Every season the frame reps come through with new collections and every collection arrives as a spreadsheet: model numbers, colorways, eye sizes, bridge widths and temple lengths for a few hundred frames at a time. An optical shop on BigCommerce can import that file in bulk and turn the columns into filters shoppers use, which beats typing in frames one by one until midnight. Foxco builds an optician BigCommerce theme where people narrow the wall by brand, shape, material and measurements, compare a few favorites and add a lens package that matches their prescription. Fitting requests and gift certificates round it out. It costs $999 installed and configured on your BigCommerce store.
New collections on the site the week they land.
Let's get to work.
Contact us today.
Built for Opticians
- 01Filters by brand, shape, material and frame measurements
- 02Bulk frame imports mapped to your vendors' columns
- 03Colorways shown as options on one frame listing
- 04Lens packages for single vision, progressives and blue light
- 05Fitting appointment request form
- 06Brand pages for each designer line you carry
Optician theme questions
Is this a stock eyewear theme with my logo on it?
It's a custom build. Foxco starts from its BigCommerce framework for optical shops and builds it out with your brand, your frame lines, your lens packages and the pages people check before a fitting.
What's the timeline?
Most optical shops launch 7-10 days after we have the logo, photos, frame files and lens pricing. Rush work depends on what our bandwidth looks like that week.
Can I upload new frame collections myself?
Yes. BigCommerce bulk imports take a spreadsheet of frames and we set up a template that matches your theme's fields, so new collections drop in each season. Reformatting a vendor file that doesn't fit the template can be handled as a custom project.
Can a company safety eyewear program get its own pricing?
Customer groups and price lists let a company program or a partner clinic see its own prices once logged in; the theme shows each group the right numbers. Your BigCommerce plan and any paid apps are billed by BigCommerce and the app makers, apart from the $999.
Those vendor spreadsheets hold exactly what shoppers want to know, like whether a frame will sit right on a narrow face; the theme puts every useful column to work.
Imports that become filters
Eye size, bridge width, temple length, shape and material come in through a BigCommerce bulk import and land in custom fields the store can filter on. A shopper who knows their current frame is a 52-18-140 can find everything close to it in a few clicks. When the next collection arrives, the same template brings it in without anyone rebuilding product pages.
Colorways on one page
Tortoise, black, crystal and that olive nobody expects to love all live as options on a single frame listing, each with its own photos. Shoppers flip between them without losing their place. Your catalog stays tidy as well, since one frame means one listing instead of five that look alike and confuse everybody at the counter.
Lenses and fittings
Foxco lays out lens packages for everyday single vision, progressive and computer lenses in plain language, with coatings explained as short add-ons a person can follow. A fitting request form sits on every frame page for people who want to try it on first, which describes most people buying progressives and nearly everyone buying their first pair.
A frame wall people can filter by fit.
Let's get to work.
Contact us today.
Optician themes on other platforms
Let's build your Optician website
Tell us about your business and we'll get your theme started.