Custom Startup Shopify Theme
Founding customer offers, a waitlist and an investor-ready story
The first hundred customers of a startup are a strange bunch: they buy before there are reviews, forgive a late shipment and email the founders directly with feature requests. They deserve a store that treats them like the early backers they are, which is why so many direct-to-consumer startups open on Shopify with a waitlist first and founding customer pricing the day sales open. Foxco builds a custom startup Shopify theme with a homepage that tells the founding story in one scroll, a waitlist page, a founding customer offer, team and press pages and an investor page that shows traction without reading like a pitch deck. It's $999 installed on your Shopify store and configured, ready to grow with the company.
The first hundred customers and the next thousand.
Let's get to work.
Contact us today.
Built for Startups
- 01Waitlist page with launch date and signup
- 02Founding customer offer on the first run
- 03Founding story told in one scroll
- 04Team and press kit pages
- 05Investor page for traction and contacts
- 06Feedback form for early buyers
Startup theme questions
Is this an off-the-shelf startup template?
No. We start from our Shopify framework for startups and build it out with your brand, your first products and the story pages early customers and investors read.
We have a demo day coming up. How fast can you turn it around?
Most startup stores are ready in 7-10 days once we have your logo, product photos and copy. Rush jobs are possible depending on our bandwidth, so tell us the date up front.
Can we run preorders before inventory arrives?
Yes. Products can be set to preorder with a ship date shown on the page and at checkout. Charging at shipment instead of at purchase depends on a preorder app from the Shopify app store, which we can set up as a custom project.
What happens when we pivot?
You edit products, collections and pages from the Shopify admin, so a new product line or a new pitch doesn't require a rebuild. A full rebrand can be scoped as a custom project; your Shopify plan and apps are billed by Shopify and the app makers, separate from the $999.
Early buyers who forgive a late shipment are extending the company a line of goodwill, so the theme pays it back with clear communication, a real founding story and a reason to tell their friends.
Waitlist to launch day
Before sales open, the homepage points to a waitlist page with the launch date, what's coming and a signup that feeds your Shopify customer list. On launch day you switch the page over and the founding customer offer goes live for those first buyers. Everyone on the waitlist already knows the story, which makes that first email a lot easier to write.
A story that holds up to scrutiny
Investors, hires and reporters all read the same few pages: the founding story, the team and the press kit. Those pages sit one click from the homepage with photos, bios and downloadable logos. An investor page can show traction, milestones and a contact form without turning the whole site into a pitch deck nobody else wants to read.
Room for the company to change
Foxco builds the theme so products, collections and story pages can be rewritten from the Shopify admin as the company learns what customers want. A feedback form for early buyers sends their notes straight to the founders. When the second product line shows up, it slots into the same structure without a rebuild.
A brand that looks ready for its next round.
Let's get to work.
Contact us today.
Startup themes on other platforms
Let's build your Startup website
Tell us about your business and we'll get your theme started.