Custom Brewery Shopify Theme
Can release drops, taproom pickup and mug club signups on Shopify
Release day at a brewery tends to look the same: a line around the building by nine, a two-case limit taped to the door and a handful of regulars who drove an hour and went home with nothing. Shopify turns that morning into an online drop with local pickup and Foxco builds a custom brewery Shopify theme around it, with release pages that show the can art big, pickup at the taproom where your license allows it and a mug club or beer club sold as a membership. Shirts, glassware and gift cards fill out the shop for fans who live too far away to visit. It's $999 installed on your Shopify store and configured, with the tap list still sitting right where regulars look for it.
Every release claimed and picked up on time.
Let's get to work.
Contact us today.
Built for Breweries
- 01Can release pages with countdown banners
- 02Pack-size variants for four-packs and cases
- 03Local pickup at the taproom for beer orders
- 04Mug club and beer club membership page
- 05Merch and glassware collection that ships
- 06Tap list section you edit from the admin
Brewery theme questions
Are we getting the same theme every brewery on Shopify uses?
No. Our starting point is a Shopify framework built for breweries and from there we add your brand, your beers and merch and the pages your taproom needs.
How long does the build take?
Expect 7-10 days after we receive your logo, photos and product info. If a release date is coming up fast, rush jobs are possible depending on bandwidth.
Can we limit how many cans each customer buys?
The theme supports pack-size variants and clear limits on the product page. Hard per-customer caps come from a Shopify app, which we can install and configure as a custom project.
Can we ship beer?
That's up to your licenses and state law, so the theme sets beer up for local pickup by default and ships merch and gift cards anywhere. Keep in mind that Shopify bills for your plan and app makers bill for any paid apps, separate from the $999.
The regular who drove an hour and went home empty-handed is exactly who an online drop is for. Claiming cans the night before and grabbing them on the way home turns a frustrating Saturday into a ten-minute stop that keeps that regular coming back for the next one.
Drops built for the hype
Each release gets a page with the can art, style, ABV and tasting notes, plus a countdown banner across the store before it goes live. Pack sizes become variants, quantity caps can come from a Shopify app and Shopify's local pickup closes the loop at the taproom, so your staff hands over bags by name while nobody waits outside in January.
Memberships that renew
Mug clubs and beer clubs turn regulars into steady revenue. The theme gives the club a page that spells out the perks, pour sizes and renewal timing, while Shopify sells the membership like any other product. Recurring billing runs through a subscription app, which we can set up as part of a custom project if you want the club to renew on its own.
A shop for the out-of-towners
Plenty of fans visit once on vacation and never make it back. Foxco gives them a merch collection with shirts, hats and glassware that ships anywhere, plus gift cards for the friend who keeps talking about your stout. Beer stays pickup-only unless your licenses say otherwise, which keeps shipping rules simple for everyone involved.
Cans claimed before the doors open.
Let's get to work.
Contact us today.
Brewery themes on other platforms
Let's build your Brewery website
Tell us about your business and we'll get your theme started.