In Berkeley, California Foxco works with businesses that are getting some results — just not consistently, not efficiently, or not at the level they should be.

Usually it’s not one issue, it’s a stack that isn’t aligned. The site, the ads, the platform, the messaging — all doing something, but not working together.

Across Berkeley and Alameda, Foxco operates as a full-stack development, marketing, and consulting partner. We work across WordPress, WooCommerce, Shopify, Magento / Adobe Commerce, and Shift4Shop, handling custom development, rebuilds, migrations, performance optimization, UX/UI, and checkout flow. The goal is simple — make the foundation solid so everything else performs the way it should.

On the growth side, we handle SEO and AEO (Answer Engine Optimization), Google Ads, paid media, conversion rate optimization, and analytics. Not just traffic — qualified traffic, clear intent, and measurable revenue. Whether it’s search, ads, or emerging AI-driven discovery, we focus on where decisions actually happen.

We also support eCommerce operations, vendor and inventory integrations, data feeds, automation, and platform selection — reducing manual work and tightening the connection between systems. For teams that need higher-level direction, Foxco provides fractional CMO support, marketing strategy, and technical oversight, aligning execution with business goals.

Fox Consulting partners with Berkeley, CA’s leading industries to build revenue-driving eCommerce and digital growth programs that reflect the city’s innovation economy and discerning local audiences. For retail brands, DTC businesses, and specialty service providers, Fox connects strategy to execution across Shopify and WordPress builds, conversion-focused UX, and performance marketing that includes digital marketing, SEO, and AEO. Teams align campaigns with Berkeley’s neighborhoods and citywide demand patterns -- supporting launches, seasonal promotions, and lifecycle offers -- while leveraging analytics to improve checkout experience, onsite search, and customer journeys in a competitive Bay Area market.

In parallel, Fox Consulting collaborates with Berkeley’s technology, education, healthcare, sustainability, and professional services ecosystems to apply big data and measurement to SEO, AEO, and content experiences that earn visibility across modern search. Using CRM and web data integration, Fox identifies high-intent audiences, forecasts opportunities, and optimizes campaigns down to keywords, topics, and content formats -- whether the work starts on WordPress, extends through Shopify, or enhances existing platforms. With the Bay Area’s fast-moving customer expectations, Fox combines experimentation, dashboards, and clear reporting to refine results for local and regional buyers, ensuring that eCommerce, digital marketing, and search performance continuously improve for Berkeley-based brands.

While many companies start by looking for someone local in Berkeley, California, the reality is most high-level work isn’t constrained by geography. Foxco works nationwide and internationally, supporting brands in major markets and smaller towns alike — bringing a deeper bench and more connected thinking than a typical internal hire or local vendor.

When businesses look to improve performance in Berkeley, CA, the biggest gains usually come from simplifying the stack, tightening execution, and making sure every piece is pulling in the same direction. That’s typically where we start.

If you want a clear read on what’s working, what’s not, and where the upside is, we’re happy to take a look.