In Amarillo, Texas Foxco works with businesses that are getting some results — just not consistently, not efficiently, or not at the level they should be.

Usually it’s not one issue, it’s a stack that isn’t aligned. The site, the ads, the platform, the messaging — all doing something, but not working together.

Across Amarillo and Potter, Foxco operates as a full-stack development, marketing, and consulting partner. We work across WordPress, WooCommerce, Shopify, Magento / Adobe Commerce, and Shift4Shop, handling custom development, rebuilds, migrations, performance optimization, UX/UI, and checkout flow. The goal is simple — make the foundation solid so everything else performs the way it should.

On the growth side, we handle SEO and AEO (Answer Engine Optimization), Google Ads, paid media, conversion rate optimization, and analytics. Not just traffic — qualified traffic, clear intent, and measurable revenue. Whether it’s search, ads, or emerging AI-driven discovery, we focus on where decisions actually happen.

We also support eCommerce operations, vendor and inventory integrations, data feeds, automation, and platform selection — reducing manual work and tightening the connection between systems. For teams that need higher-level direction, Foxco provides fractional CMO support, marketing strategy, and technical oversight, aligning execution with business goals.

Fox Consulting partners with Amarillo, TX-area agriculture and ranching businesses to modernize how they sell feed, seed, equipment, and services online, combining eCommerce builds with conversion-focused Digital Marketing. For manufacturers and energy companies tied to the Panhandle’s oil and gas economy, the team applies Big Data and analytics to track pipeline demand, optimize lead capture, and personalize campaigns for procurement and field teams across the region. Healthcare organizations and education providers in Amarillo use content strategies, SEO, and local targeting to connect more effectively with patients, students, and families -- especially when people search for care, programs, and resources from the Amarillo website ecosystem. Meanwhile, retailers, restaurants, and local brands near attractions like Cadillac Ranch and the Palo Duro Canyon State Park get ongoing optimization so their sites stay fast, discoverable, and ready for seasonal spikes.

On the website and marketing delivery side, Fox Consulting designs and deploys platforms using WordPress and Shopify, then strengthens visibility through SEO, AEO (Answer Engine Optimization), and A/B testing that improves performance over time. The company helps logistics and business services firms translate local intent from Amarillo searches into qualified leads with structured data, programmatic landing pages, and reporting dashboards that tie traffic to outcomes. Retailers and service companies also benefit from automated email and ad workflows, tailored creative, and audience segmentation powered by Big Data -- so messaging matches what visitors actually need while planning trips, comparing vendors, or preparing purchases around the city’s growth. From technical setup to content governance, Fox Consulting supports each industry with a consistent digital roadmap, ensuring Amarillo businesses can compete statewide and reach customers wherever they search. Foxco partners with Texas-based companies across the state's key sectors, adapting strategy and execution to the realities of each market. The firm supports industries such as energy and utilities, technology and software, healthcare and life sciences, manufacturing and logistics, retail and consumer services, and financial services. By combining market intelligence with practical go-to-market and operational guidance, Foxco helps clients grow, optimize performance, and build durable customer relationships in Texas.

While many companies start by looking for someone local in Amarillo, Texas, the reality is most high-level work isn’t constrained by geography. Foxco works nationwide and internationally, supporting brands in major markets and smaller towns alike — bringing a deeper bench and more connected thinking than a typical internal hire or local vendor.

When businesses look to improve performance in Amarillo, TX, the biggest gains usually come from simplifying the stack, tightening execution, and making sure every piece is pulling in the same direction. That’s typically where we start.

If you want a clear read on what’s working, what’s not, and where the upside is, we’re happy to take a look.